USA Vice President of Sales

Vice President, Head of US Sales

Location

Cincinnati, OH (on-site)

Reports To

Founder & CEO

Type

Full-Time, Permanent

Compensation

Competitive base + performance bonus + equity participation

About Doughlicious

Doughlicious (The London Dough Co.) is a fast-growing, better-for-you frozen dessert brand born in London and now scaling rapidly across the United States. Our product range—spanning Cookie Dough & Gelato Bites and Baked Cookie Dough Skillets—is stocked in 6,000+ US retail doors including Whole Foods, Target, Wegmans, Kroger and more. We are building out a dedicated US headquarters in Cincinnati to support the next phase of growth.

The Opportunity

This is a high-impact leadership role for a proven CPG sales executive who wants to own the full US commercial operation of a founder-led brand at an inflection point. You will take full P&L responsibility for the US business, build and lead the go-to-market strategy, and serve as the senior US leader on the ground in Cincinnati—shaping the team, the office, and the trajectory of a brand consumers love.

Key Responsibilities

• Own the full US P&L: revenue targets, trade spend, gross margin, and contribution profit. You are accountable for the financial health of the US business.
• Develop and execute the US go-to-market strategy across all channels—grocery, club, mass, natural, and emerging.
• Lead key account relationships for Whole Foods, Target, Kroger, and other priority retailers. Negotiate annual plans, promotions, and new item authorisations.
• Build, manage, and inspire the US commercial team—including hiring direct reports for trade marketing as the business scales.
• Collaborate closely with the CEO and CFO, to align US execution with global brand strategy and innovation pipeline.
• Establish and grow the Cincinnati office as the operational hub for the US business, fostering a high-performance, founder-spirited culture.
• Drive new distribution wins and identify white-space opportunities to accelerate door count growth.
• Lead trade marketing and retail execution strategy, including promotional planning, shelf placement, and in-store activations.
• Provide regular reporting and forecasting to the CEO and Board, with clear visibility on pipeline, sell-through, and market dynamics.

Qualifications & Experience

• 10+ years of progressive sales leadership experience in branded CPG, ideally in frozen, snacking, or better-for-you food categories.
• Demonstrated track record of managing a P&L and delivering revenue growth in a scaling brand (ideally $5M–$50M revenue range).
• Deep, current relationships with buyers at major US retailers including two or more of: Whole Foods, Costco, Target, Kroger, Albertsons/Safeway, Sprouts.
• Experience building and leading high-performing sales teams from the ground up in a lean, entrepreneurial environment.
• Strong understanding of trade spend management, promotional ROI, and retail analytics (SPINS, Nielsen/IRI, Circana).
• Experience working with third-party brokers, distributors (UNFI, KeHE), and field merchandising agencies.
• Comfortable operating in a founder-led business where speed, ownership, and scrappiness matter as much as strategy.

Nice to Have

• Familiarity with natural/specialty channel dynamics and Whole Foods regional/global programmes.
• Background in club channel strategy and execution (Costco roadshows, demos, pack-size optimisation).

What We Offer

• A chance to shape the US future of a beloved, fast-growing brand with serious retail traction and consumer love.
• Direct partnership with a hands-on, experienced founder-CEO who is deeply invested in your success.
• Competitive compensation with performance-based bonuses and equity participation.
• The autonomy to build your team, your office, and your playbook—with the backing of a well-capitalised business.
• A culture that values authenticity, grit, and fun. (We make cookie dough, after all.)

Interested? Get in touch.

Apply by sending your CV and a brief note on why this role excites you.

[email protected]