Online Marketing Specialist, UC Online

Current UC employees must apply internally via

SuccessFactors

Next Lives at the University of

Cincinnati

Founded in 1819, the University of Cincinnati ranks among

the nation’s best urban public research universities. Home to more

than 53,600 students, 12,000 faculty and staff, and over 360,000

living alumni, UC, a Carnegie 1 institution, combines research

prowess with a physical setting The New York Times has called “the

most ambitious campus design program in the country." UC's momentum

has never been stronger as the anchor of the Cincinnati Innovation

District, the oldest cooperative education (co-op) program in the

country with students earning $94 million annually through paid

experiences, an academic health system, and as a member of the Big

12 Conference. The university contributes $10.6 billion in economic

impact to the city and $22.7 billion to the state of Ohio. At UC,

next is all of us. Learn more at uc.edu.

UC is a mission-driven organization where we are committed

to student success and positively transforming the community

through scholarship and service. We thrive on innovation, making an

impact, and fostering an environment where staff and faculty are

key contributors to UC’s success.

About UC Online

UC Online is the University of Cincinnati's online division,

bringing UC's nationally recognized programs to students who need

the flexibility of online learning. We support students at every

stage, from their first inquiry through graduation, with a focus on

quality and innovation.

Student success drives everything we do. We use data to help

students find the right program, stay on track, and reach their

goals - giving them access to practical, research-informed

education from a university with a long track record of

innovation.

This is a hybrid role for candidates based in Ohio, Indiana, or

Kentucky. You'll need to live in the Cincinnati Tri-State area and

be able to commute to UC's Main Campus as needed. Remote work

follows university policy and is subject to change.

Job Overview

Oversee a portfolio of various programs,

consistently monitoring their digital marketing performance to

ensure alignment with enrollment targets and institutional goals.

Collaborating with internal teams and external partners, optimize

campaign strategies across associate, bachelor’s, and master’s

degree online programs, focusing on driving student engagement and

conversion.

Essential Functions

• Collaborate with UC Online (UCO)'s agency of record to

develop, implement, and optimize innovative digital marketing

strategies, driving qualified traffic and maximizing conversion rates

on websites and landing pages.

• Leverage Salesforce and Marketing Cloud to design and

execute personalized, data-driven marketing campaigns, automate

workflows, and optimize the student recruitment funnel for maximum

engagement and conversion.

• Continuously refine and enhance campaign performance,

aligning with client goals through a dynamic mix of PPC/paid

search, paid social, retargeting, and display media

campaigns.

• Collaborate closely with college stakeholders to align

digital marketing strategies with institutional goals, ensuring

each campaign is tailored to their needs. Facilitate strategic

discussions to identify key priorities, develop creative and

data-driven solutions, and foster a partnership that promotes

transparency and accountability.

• Work across the marketing team, from ideation to

execution, to keep stakeholders informed with regular performance

updates, insights, and opportunities for continuous improvement,

ensuring initiatives contribute to student enrollment, retention,

and long-term success.

• Collaborate, as necessary, with the Central Marketing

& Communications office to ensure alignment and consistency with

branding and messaging strategies.

• Leverage insights from the data team to identify market

shifts and trends, translating findings into actionable strategies

that drive improved performance and ROI in collaboration with the

agency of record.

• Ensure digital marketing campaigns comply with industry

standards and university policies, including accessibility

guidelines (e.g., WCAG), to reach a broader audience.

• Actively participate in on-campus workshops and

professional development opportunities focused on marketing,

enrollment management, and student engagement to deepen

understanding of UC’s overall goals. Use insights gained from these

workshops to better position UC Online programs within the broader

university context and tailor marketing strategies to align with

both institutional priorities and market demand.

• Foster strong relationships with vendors, focusing on

performance enhancements and strategic alignment to meet marketing

objectives.

• Participate in client calls to discuss account

performance, interpretation of data, and actionable plans based on

findings.

• Analyze campaign data using advanced analytics tools to

generate actionable insights and detailed reports that inform

future strategies, ensure transparency, and support

decision-making.

• Deliver a holistic view of clients' digital marketing

efforts by coordinating cross-channel initiatives and ensuring

clarity on how each element contributes to their overall digital

presence.

• Stay at the forefront of digital marketing trends and

emerging technologies, continually testing new tools, platforms,

and strategies to drive innovation and ensure UC Online programs

remain competitive in attracting and engaging students.

• Perform related duties based on departmental need. This

job description can be changed at any time.

Required Education

• Bachelor’s Degree
• Six (6) years of relevant education, experience

and/or other specialized training can fulfill minimum education and

experience requirements.

Required Experience

• Two (2) years of experience in product or service

marketing (including strategy development), campaign planning

(including direct and/or digital marketing), research, messaging,

paid social, SEO, PPC, and leveraging a CRM

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or

environmental demands.

Compensation and Benefits

UC offers an exceptional benefits package designed to

support your well-being, financial security, and work-life

balance. (UC

Benefits) Eligibility may vary by position and FTE

status. Highlights include

Comprehensive Tuition

Remission

UC provides tuition remission for you and your eligible

dependents, covering tuition costs for nearly all undergraduate and

graduate programs offered by the university.

Robust Retirement Plans

As a UC employee, you won’t contribute to Social Security

(except Medicare). Instead, you’ll choose between state pension

plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with

UC contributing 14–18% of your salary based on position.

Real Work-Life Balance

UC prioritizes work-life balance with a generous time-off

policy, including

Vacation and sick time

11 paid holidays and additional end-of-year paid time off

(Winter Season Days)

6 weeks of paid parental leave for new parents

Additional Benefits Include

• Competitive salary based on experience
• Comprehensive health coverage (medical, dental, vision,

prescription)

• Flexible spending accounts & wellness

programs

• Professional development & mentorship

opportunities

To learn more about why UC is a great place to work,

please visit our Careers

Page.

UC is an E-Verify employer. If hired into this position,

you will be required to provide satisfactory proof of employment

eligibility by providing acceptable, original forms of

identification for employment verification via the Federal I-9

employment verification process. Click here

for a list of acceptable documents.

Important: To apply you must

create a profile and submit a complete job application through the

UC applicant portal. We

are unable to consider “easy apply” applications submitted via

other websites. For questions about the UC recruiting process or to

request accommodations with the application, please contact UC HR

at jobs@uc.edu.

Equal Opportunity Employer. Building a workplace

where all qualified applicants will receive consideration for

employment, including Individuals with Disabilities and Protected

Veterans.

REQ: 104255